Informacja dla partnerów - February 2023
Drodzy partnerzy!
Dziękujemy za to, że z nami jesteście. Już sam fakt, że postanowiliśmy uruchomić dodatkowy kanał komunikacji z Wami możecie odbierać jako dobrą wiadomość. Tak, jest Was już ponad 40, a z tygodnia na tydzień nabieramy coraz większego tempa. Oczywiście wciąż możecie komunikować się mailowo z osobami, które się Wami opiekują. Poniżej znajdziecie kluczowe informacje na temat rozwoju Tubbly:
- Etap rozwoju aplikacji
Dobra wiadomość. Przeszliśmy pozytywnie weryfikację zarówno AppStore jak i Google Play, co oznacza, że nasza aplikacja spełnia wszystkie wymogi bezpieczeństwa danych użytkowników i nie posiada błędów uniemożliwiających korzystanie z niej.
Teraz będziemy musieli wykonać jeszcze nieco dodatkowych testów aby upewnić się, że spełnia ona wszystkie wymagania funkcjonalne i jest gotowa do udostępnienia dla użytkowników. A następnie przeprowadzić migrację ze środowisk testowych do produkcyjnych. Dlatego jeszcze nie zobaczycie odpowiedniej wersji aplikacji w Waszych telefonach.
Już niedługo… My też nie możemy się doczekać!
- Pozyskiwanie partnerów
Mamy obecnie ponad 40 partnerów, którzy reprezentują różnorodne branże - od kosmetyków po karmy dla psów. Co tydzień pojawiają się nowi partnerzy, co jest świadectwem naszej stale rosnącej popularności i uznania wśród naszych partnerów.
Jesteśmy bardzo dumni, że rozpoczęliśmy rozmowy o współpracę z największymi domami mediowymi w Polsce. Kilka z nich zaczyna oferować Tubbly swoim klientom. Jest to dla nas niezwykle ważne wydarzenie, ponieważ umożliwi nam to dotarcie do jeszcze większej liczby potencjalnych klientów i umacnianie naszej pozycji na rynku.
- Marketing
Przeprowadziliśmy konkurs na najlepszy hashtag, który pozwolił nam na zaangażowanie naszych followersów i zwiększenie świadomości naszej marki. Poprzez ten konkurs, chcieliśmy pozyskać ciekawe pomysły i spojrzenie na nasz projekt od strony naszych użytkowników. I udało się! Otrzymaliśmy mnóstwo odpowiedzi.
Pamiętajcie, że nasze social media to świetne miejsce, aby śledzić rozwój aplikacji Tubbly i być na bieżąco z nadchodzącymi wydarzeniami związanymi z naszą marką. Można tam uzyskać informacje na temat naszych najnowszych funkcji i aktualizacji, a także wziąć udział w ciekawych dyskusjach i wymianie pomysłów.
Pozdrawiamy,
Zespół Tubbly
Update 2nd of December 2022
General update:
- Partnerships & Events
Since the last update we’ve been to a few events. Block DoJo, MetalVerse, Next Block Expo and Pitch Me Baby, where we’ve been pitching our deck and making connections with investors.
Just in the last month, we have onboarded 30+ new partners for the launch campaign in January. Which is significantly more than we expected. Partners sincerely like the idea and are offering valuable rewards.
- Mobile app development
The Android app went live and has been beta tested by our users through the Google Play Store during the latest campaign.
With the current version of the app (0.36.0) we have new stuff since 0.10.0:
- Enhanced and shortened tutorial experience,
- Enhanced app flow,
- New aligned design across the entire app,
- Admin panel to manage app parameters live,
- Partner panel to manage multiple campaigns,
- Pop-up messages to communicate with users,
- End campaign screen,
- Fixed location refresh,
- Fixed referral links,
- Fixed claiming when there are no more items from partner,
- Fixed minor bugs.
Work in progress:
- iOS app build
- New visual identity
- Fundraising strategy
Launchpads
We’re revisiting the opportunities with launchpads that we already partnered with and together we observe the market. If we see more signs of the trend turning up we’re ready to launch in Q1.
Traditional fundraising
We’re noticing more interest in Tubbly ever since we conducted the pilot campaign and delivered the Android app. The first revenue is on the horizon and once it comes we have VCs interested to move the talks further.
App launch plan:
[Pilot campaign] - case study and results - October 2022
Campaign purpose
With the very first campaign there were a number of aspects of the app and project concepts we wanted to verify. The most important were if we were able to bring new users to the app and how they were going to receive it.
And a bunch of others, like:
- If people understand the idea of the app and are actively using the functionalities
- If people are willing to move in real world to collect virtual tokens and exchange them for the items
- If influencers are going to be a good leverage to encourage users to use the app
- Gather basic metrics that will allow forecasts for future campaigns
Campaign parameters:
App version: MVP (v0.22) available for browsers
Partner: TAKIPIES (premium dog food e-commerce)
Campaign type: Engagement campaign (with dynamic spots)
Promotion type: Influencers (in exchange for barter)
Rewards: Free DogFood packs & discounts
Campaign preparation
The campaign was scheduled to launch on the 3rd of October 2022 and take 7 days. In the preceding week we had two main streams of work. Application testing and marketing arrangements. For the testing, every team member had to walk out and take part in our final test campaign. Then, by the end of the week the IT was fixing the last bugs. In the marketing stream, all the influencers as well as the partner have been briefed and guided on how to explain the app to their audience.
Influencers engaged in exchange for barter:
- https://www.tiktok.com/@huskylove.racingteam (150k)
- https://www.instagram.com/nikkisetnik/ (40k)
- http://www.instagram.com/agabil1 (21k)
Campaign rules:
- Token spots (6) appear around each user every day
- Each spot contains between 60 and 120 tokens
- To unlock the reward user needs 960 - 1000 tokens (depending on the reward)
- Registering from a referral link results in 120 additional tokens
- Referring a friend results in 50 additional tokens
Campaign is live
On the day 1 of the campaign, all of the influencers have published instructions on how to get into the app and collect the reward at the time of their preference. The communication with the users was multichannel (feedback module in the app, social media, mails).
Campaign results
The results were astonishing in terms of numbers. Significantly higher than expected taking into consideration that we only bartered with the influencers. Some of the key numbers can be found in the graphics below. Key findings from the community:
- Users were genuinely surprised that the app worked everywhere (including rural areas), and the same way for everyone. They left loads of comments about it.
- Users knew how to use the app. None of the 18 reviews were regarding the intuitiveness of the app and there were a lot of comments and reviews saying it’s easy to use.
- Users were much more active than we expected, and this activity did not fall when we increased the spots distance in the middle of the campaign.
- Bringing users to the app will not be expensive. To get over a 1000 users we gave the influencers barely $60 worth of dog food
News media:
https://cryps.pl/tubbly-uruchamia-tygodniowy-test-aplikacji/
https://comparic.pl/tubbly-rozpoczyna-testy-swojej-aplikacji-pokemon-go-na-blockchainie/
App feedback:
[Update] 6th of September 2022
General update:
- Partnerships & Events
Tubbly is a co-organizer of the event and will greet the Cryptoverse Expo 2022 participants on the 9th of September. Participants will be able to run the Alpha version of the app and see the in app tutorial to give feedback and get rewards! That’s the first contact of our end users with the application, keep your fingers crossed.
- Fundraising strategy
Given the market conditions we decide to put on hold the token launch. Nevertheless we already got onto the other paths of project financing.
- Last week we had a long awaited meeting that kicked off the grant process at one of the Layer 1 blockchains, and there already is a follow up on the process.
- A few private investors supported us financially in August to boost the product development which helped us onboard an additional developer.
- Tubbly already has a traditional VC focused deck and we’re starting our first talks this week.
- Mobile app development
With the current version of the app (0.10.0) we have:
- Full tutorial, showing how Tubbly works in a nutshell.
- Optimized map loading.
- Support for svg Google maps, and different map modes.
- Reward codes from partners integrated.
- 3D animation on the welcome screen and 3D token in the token spots.
[Tubbly] - Update 1st of August 2022
General update:
- New website
We decided to go in a slightly different direction with the website and focus more on the app itself, showing more mockups and main CTA redirecting to the web version of our application once the pilot Tubbly Drop is ready to be rolled out. Additionally as we saw a significant interest from influencers in our pilot Tubbly Drop we added the ambassador form for influencers to apply to work with us. Last but not least we have extended our roadmap for 2023.
- Mobile app development
Having all the core functionalities in place for the pilot Tubbly Drop, we added the referral link functionality and a tutorial guide for users before log-in, for a better understanding of the app. As a next step we are implementing the codes from our partner into the marketplace and doing an internal Tubbly Drop with crypto rewards for our team and friends to test the application before we roll it out for the pilot Tubbly Drop.
- Partnerships
Currently our partnerships are turning into a backlog pipeline for the next pilot Tubbly Drops. If you know a brand that would like to participate in the pilot and do a Tubbly Drop campaign with us please let us know on Telegram or at hello@tubbly.io . The pilot Drops are a part of the app alpha testing and are out of charge.
[Tubbly] - Update 10th of July 2022
General update:
- Tubbly app gamification
With the help of Paweł Tkaczyk (gamification expert in CEE) we are implementing a new gamification system. We have already completed a few workshops and we have the first part of our gamification strategy.
- Partnerships
In the past weeks, we’ve got new customers who are gonna use our mobile application for promoting their locations: bitomats / Bitcoin ATMs.
- Mobile app development
We already have one of the key functionalities developed - drop campaigns for our partners. The entire mechanics of unlocking the spot with the reward with tokens is ready. We also have a basic admin panel for parametrization of the drop (dynamic spot’s distance from users location, number of tokens in the spot, custom spot location). Next step will be adding the referral links functionality and adjusting the layout of the app according to the revamped app design.
- Internal workshop
On Saturday 09/07/2022 we organized an internal off site workshops for the entire Tubbly team to meet in person. The workshops helped us to align the product vision and the high level strategy for the application as well as brought us some new ideas for the further development of the project.
[Tubbly] - Update 22nd of June 2022
General update:
- Tokenomics
The tokenomics has been slightly adjusted after the consultation with our advisors. Now it’s more understandable and the inflation rate is lower. To make it more appealing we increased the TGE unlock for public sale but we also increased the vesting for both private and public rounds.
- Website
The new, more appealing design of the website is almost ready. By the beginning of July we’ll start the development. However this is still not a target version. The target version will include a strong 3D metaverse like visuals.
- Mobile app
Mobile version of the app is well advanced in development. We internally tested the ability to drop spots anywhere we like and also to distribute spots dynamically. The focus now is on the key use case of the app which is items drop. We scheduled one very small real life test for mid July, to get some feedback.
- Funding
Now, despite multiple launchpads we confirmed cooperation with, we also are applying for a grant on one of the Layer 1 blockchains and the talks are at an advanced stage. We will continue to observe the market and make appropriate decisions regarding the IDO date.
